Showing posts with label android. Show all posts
Showing posts with label android. Show all posts

Tuesday, August 27, 2013

BlackBerry Reportedly Considering Turning BBM Into Spinoff Subsidiary, Which Explains Cross-Platform Launch

Lawd I knew this was going to happen soon or later. Blackberry is on its way out. Its hard to believe that its all coming to a end.

In a move that should surprise exactly no one, BlackBerry is said to be thinking about spinning off BBM into its own subsidiary company called BBM Inc., says the Wall Street Journal. As BlackBerry faces the prospect of potentially having to part out its more valuable assets for sale, BBM is a natural opportunity that comes to mind, and the recent decision to take the messaging platform to both iOS and Android makes a lot more sense once you consider that a means of fluffing the brand prior to a potential sale.