Let me just start off saying that I really thought Bethenny's Show was good. I know she was kinda corny from time to time but I really thought she had a good thing going. I mean all the Guest that she had on the show was really good. I guess you can't win with these crazy ratings. I guess that Omarosa really knew what she was talking about. I bet that Jill from "The Real Housewives of NewYork" is jumping for joy that she is off tv.
According to the
Hollywood Reporter:
“We are incredibly proud of the
creativity, passion and professionalism Bethenny and her staff brought
to daytime each and every day and look forward to finishing out the
season with more great original episodes,” said a spokesperson for
producer Telepictures (a division of Warner Bros. TV). “While we are
disappointed not to be able to bring the series back for a second
season, we remain convinced that Bethenny has a unique voice and that
she will continue to be successful in the future.”
Frankel added: “I had a blast doing
this show with Telepictures. My entire staff worked so hard and made
every day so much fun. I am thankful for the experience and for all my
fans who tuned in every day.”
The show had been on the bubble all
season as it failed to draw a large enough total audience to insure it
would be renewed. What was working was Frankel’s pull among the key
demographic of women 25 to 54, who showed a lot of loyalty to her and
the show.
The show had a season to date average
rating in households of 0.9 (about 1.15 million viewers a day), which
makes it among the lowest rated syndicated talk shows, only beating The
Test and Tricia most weeks. Bethenny, however, had a strong 0.7 rating
in the key demo.
Bethenny’s 0.7 demo matched Queen Latifah‘s
first-season ratings, but Frankel’s show was far behind Latifah’s in
total audience. Latifah is averaging more than 1.5 million viewers a
day.
Sources told The Hollywood
Reporter this was an economic decision that Telepictures had to make.
Frankel and DeGeneres was also profit participants in the show, as were
others.
In recent weeks, Telepictures had
been trying to find a cable outlet to carry Bethenny in addition to the
show being syndicated as a way to generate more revenue and make the
entire package viable. Apparently they were not able to find that
second run, which doomed the show.
The Fox station group had
tested Bethenny last summer and gotten a similar result. Total household
viewership was not impressive but the key demos were. Bethenny has a
big following among women from her appearances on Bravo’s Real
Housewives of New York, other shows, books and her line of Skinny Girl
products.
Sources say the Fox station group had
told Telepictures they would continue to carryBethenny for a second
season in the biggest markets, with the costs involved in the show that
was not enough.
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THE SHADE IS REAL